Foo Siew Ting is currently the Chief Marketing Officer for Greater Asia at Hewlett-Packard Inc (HP). At HP, Siew Ting is focused on building HP as a global brand with a local soul, combining data and emotional connections to engage consumers effectively.
With over two decades of marketing experience, Siew Ting has led regional marketing teams in brands such as Unilever, Mars, Diageo, and Fonterra. Her marketing campaigns have gained global recognition for being impactful as she draws on big data and authentic stories of local markets to connect with customers.
In 2019, she helped HP create a societal movement to transcend the stereotypes of women through their #FollowYourTrueVoice campaigns, starting with Japan. Launched on International Women’s Day that year, the campaign created broad awareness with the use of newspaper advertisements, a campaign video featuring the Japanese celebrity Nana Eikura, and digital banner ads.
During her 10 years in Diageo, Siew Ting has successfully repositioned global brands—such as Johnnie Walker, Smirnoff, and Guinness—that are not just known as global icons but also representative of progressive lifestyles, culturally relevant, and favored by millennials.
Siew Ting is a firm believer in promoting diversity through inclusivity, especially with regards to women and youth. Her marketing leadership and campaigns she led have won her multiple industry awards.
Talk to Siew Ting about how we can champion diversity and inclusion, improve people's lives with technology, and the best practices to promote cultures of authenticity, trust and empathy.
We’re not a webinar. Nor are we an online course. NewCampus is a community learning experience—interactive, intimate and energising. You are not listening passively, you will be actively getting involved. Our sessions are designed so that you actually get to interact with both the speaker, but also more importantly with your new peers. They will be your future collaborators, clients and co-founders.
All our learnings formats—workshops, mentoring sessions, tiny conferences, dialogues and more—are designed with these principles in mind. There will always be a chance for you to share ideas in a small group, practice newly minted skills and get real-time feedback.
A stable wifi connection, a quiet well-lit corner and some headphones. After confirming your spot, you will receive instructions in your email about how to join this session via Zoom. You will also need to be ready to switch on your laptop camera and microphone to interact with your fellow colearners, who will need to be able to hear and see you.
NewCampus works best for:
Many members are in the first 5-15 years of their career, but our community is diverse and sees many in different age groups.
Most colearners join in from the Asia Pacific region which our session times work best for, but we are seeing new people from Europe and the US every week.
You can choose to purchase a ticket, or book your spot as a member.
Members get access to all our events, classes and programmes, but also get much more: priority access, warm introductions to speakers, curated introductions personalised for your goals, invites to other exclusive events etc. We even help you review LinkedIn resumes, portfolios, and pitch decks if that’s what you need. Find out more about our membership here.
See our full calendar here. In any given week, you will usually find at least 3-4 sessions happening—and sometimes more. All NewCampus events and workshops are designed to help you shape the disruption in your industry, broaden your view of the world, and build a fulfilling career.
NewCampus brings together growth-minded executives, entrepreneurs, and creative professionals who prioritise levelling up themselves, their companies and their communities.
Get an all-access pass to the skills, resources and network you need to get ahead by signing up for our membership.