What numbers can't do
Not everything that counts can be counted, and not everything that can be counted counts' - Albert Einstein
Almost every industry runs on numbers, data, measurements. We rarely consider the idea that some aspects of business and life cannot be assigned numbers to. What if we cannot measure the most powerful forces in life, and possibly in business? This session explores the importance of the immeasurable impact of good storytelling, and storytelling methodologies.
1. Explore ways of storytelling
2. Understand the immeasurable: why data isn't everything
3. Think holistically about storytelling and experiment with creative narratives
An interactive session on a selected topic. There will be a short presentation followed by an open discussion to share ideas and opinions.
Laura Francois is a community engager, storyteller and environmental creative. A human-centred designer working the sustainable and ethical fashion space in Asia, Laura focuses on collaboratively designing circular economy models - dedicated to exploring new ways of thinking about systemic environmental problems and encouraging others to question the provenance of everything we consume.
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