About this session
People don’t always behave the way we expect them to. A lot of decision making by consumers happens due to automatic processes run by the brain and not due to logic. Understanding the underlying psychology behind decisions can help us make better products and create more effective marketing campaigns.
In this workshop, we will explore the basics of understanding human behaviour through a lens of psychology and learn how this can be used in marketing in businesses.
By the end of this class you will be able to:
1. What is behavioural science and how can we apply it to marketing?
2. Uncovering the many biases and shortcuts people have
3. How marketeers can leverage biases to create more effective campaigns
This class is for:
Livestreamed to your living room
All NewCampus programming is taking place live and online. Instructions will be sent to those who sign up on connect to the session. Learn more about our response to COVID-19.
*NewCampus classes and events are not webinars.