People don’t always behave the way we expect them to. A lot of decision making by consumers happens due to automatic processes run by the brain and not due to logic. Understanding the underlying psychology behind decisions can help us make better products and create more effective marketing campaigns.
In this workshop, we will explore the basics of understanding human behaviour through a lens of psychology and learn how this can be used in marketing in businesses.
1. What is behavioural science and how can we apply it to marketing?
2. Uncovering the many biases and shortcuts people have
3. How marketeers can leverage biases to create more effective campaigns
All NewCampus programming is taking place live and online. Instructions will be sent to those who sign up on connect to the session. Learn more about our response to COVID-19.
*NewCampus classes and events are not webinars.
A concise workshop designed to up-skill you within a hour and a half. There will be group exercises, feedback sessions and case studies carefully curated for the experience.
We’re not a webinar. Nor are we an online course. NewCampus is a community learning experience—interactive, intimate and energising. You are not listening passively, you will be actively getting involved. Our sessions are designed so that you actually get to interact with both the speaker, but also more importantly with your new peers. They will be your future collaborators, clients and co-founders.
All our learnings formats—workshops, mentoring sessions, tiny conferences, dialogues and more—are designed with these principles in mind. There will always be a chance for you to share ideas in a small group, practice newly minted skills and get real-time feedback.
A stable wifi connection, a quiet well-lit corner and some headphones. After confirming your spot, you will receive instructions in your email about how to join this session via Zoom. You will also need to be ready to switch on your laptop camera and microphone to interact with your fellow colearners, who will need to be able to hear and see you.
NewCampus works best for:
Many members are in the first 5-15 years of their career, but our community is diverse and sees many in different age groups.
Most colearners join in from the Asia Pacific region which our session times work best for, but we are seeing new people from Europe and the US every week.
You can choose to purchase a ticket, or book your spot as a member.
Members get access to all our events, classes and programmes, but also get much more: priority access, warm introductions to speakers, curated introductions personalised for your goals, invites to other exclusive events etc. We even help you review LinkedIn resumes, portfolios, and pitch decks if that’s what you need. Find out more about our membership here.
See our full calendar here. In any given week, you will usually find at least 3-4 sessions happening—and sometimes more. All NewCampus events and workshops are designed to help you shape the disruption in your industry, broaden your view of the world, and build a fulfilling career.
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