The psychology behind human behaviour used in marketing

How to create better and more effective campaigns with behavioural insights

About this session

People don’t always behave the way we expect them to. A lot of decision making by consumers happens due to automatic processes run by the brain and not due to logic. Understanding the underlying psychology behind decisions can help us make better products and create more effective marketing campaigns.

In this workshop, we will explore the basics of understanding human behaviour through a lens of psychology and learn how this can be used in marketing in businesses.

By the end of this class you will be able to:

1. What is behavioural science and how can we apply it to marketing?

2. Uncovering the many biases and shortcuts people have

3. How marketeers can leverage biases to create more effective campaigns

This class is for:

Livestreamed to your living room

All NewCampus programming is taking place live and online. Instructions will be sent to those who sign up on connect to the session. Learn more about our response to COVID-19.

*NewCampus classes and events are not webinars.

What to expect

Workshop

A concise workshop designed to up-skill you within a hour and a half. There will group exercises, feedback sessions and case studies carefully curated for the experience.

Small class size
No more than 13 people will be in your class to ensure quality of discussion and engagement.
Global Expert
Colearn alongside a diverse group of peers and a global industry expert via video streaming technology. No matter where they are in Asia, or the world.
Book this session
 • 
7:30 pm
seat maximum
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Andrew Mowat
Principal Partner at MetaLearn Education
Teodora Pavkovic
Psychologist, International Speaker & Parenting Coach
Ling Ling Tai
Podcast Host at Leaders of Learning, Founder and Director at Culture Spark Global

FAQs

There are so many webinars. How is NewCampus any different?

We’re not a webinar. Nor are we an online course. NewCampus is a community learning experience—interactive, intimate and energising. You are not listening passively, you will be actively getting involved. Our sessions are designed so that you actually get to interact with both the speaker, but also more importantly with your new peers. They will be your future collaborators, clients and co-founders. 

All our learnings formats—workshops, mentoring sessions, tiny conferences, dialogues and more—are designed with these principles in mind. There will always be a chance for you to share ideas in a small group, practice newly minted skills and get real-time feedback.

What do I need to join this session?

A stable wifi connection, a quiet well-lit corner and some headphones. After confirming your spot, you will receive instructions in your email about how to join this session via Zoom. You will also need to be ready to switch on your laptop camera and microphone to interact with your fellow colearners, who will need to be able to hear and see you.

Who attends NewCampus?

NewCampus works best for:

  • Business, technology and creative professionals looking to rise up, lead and be a part of shaping their industries.
  • Small-business owners, entrepreneurs
  • Start-up founders (pre-seed to seed level)

Many members are in the first 5-15 years of their career, but our community is diverse and sees many in different age groups.

Most colearners join in from the Asia Pacific region which our session times work best for, but we are seeing new people from Europe and the US every week.

How do I RSVP to a NewCampus workshop or event?

You can choose to purchase a ticket, or book your spot as a member. 

Members get access to all our events, classes and programmes, but also get much more: priority access, warm introductions to speakers, curated introductions personalised for your goals, invites to other exclusive events etc. We even help you review LinkedIn resumes, portfolios, and pitch decks if that’s what you need. Find out more about our membership here.

What other events or workshops does NewCampus run?

See our full calendar here. In any given week, you will usually find at least 3-4 sessions happening—and sometimes more. All NewCampus events and workshops are designed to help you shape the disruption in your industry, broaden your view of the world, and build a fulfilling career.

Can I ask my employer to sponsor my NewCampus class or membership?

Yes, many do. Here’s a template to help you get started. Or drop us a request to contact your boss/HR/L&D manager.

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