Language: The last obstacle to globalization

Sara Maria Hasbun
Managing Director @ Meridian Linguistics
Class Format

An interactive session on a selected topic. There will be a short presentation followed by an open discussion to share ideas and opinions.


Today the internet has fundamentally changed the way we do business: instead of long flights, we have Skype; instead of storefronts, we have websites; and instead of expensive billboards, we have targeted Facebook ads. Yet as our businesses strive to reach international consumers, we are confronted with a final hurdle: language. Machine translation is not a solved problem, and has proven to be much more complex than initially promised. This dialogue will explain why language continues to be the complex obstacle that it is, and will also equip you to face and overcome linguistic hurdles in your life and in your business.

Key takeaways

1. Understand “untranslatability” and its implications for globalization

2. Equip yourself with a deeper understanding of translation, localization, and internationalization

3. Prepare yourself (and/or your business) to become more accessible to a global marketplace

About the class host

As Founder and Managing Director of Meridian Linguistics Ltd. Sara leads a team of 3000+ highly-vetted freelance linguists with a variety of specializations (legal, business, medical, etc.) across multiple timezones. She also writes frequently on her blog called Misslinguistic.

On her blog and on social media, she documents her adventures with extreme language learning. She currently speaks English, Spanish, French, Mandarin, American Sign Language, and Nicaraguan Sign Language, and is currently studying Korean, Cantonese, Russian, Mongolian, Indonesian, Malay, and German.

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