About this session
Getting into the news is a skill you need to learn like any other.
This workshop will teach you the fundamentals of a successful press outreach campaign, the hard skills of mastering "core messaging" for your own or your company's brand, and how it all folds into your overall marketing and communication strategy.
You will gain a greater understanding of:
1. Overview of the changing media landscape and what it means for you
2. Convert your background and skills (or your company's mission and progress) into a cohesive narrative and messaging points
3. Build a successful press outreach machine as part of your marketing and communications strategy
Livestreamed to your living room
All NewCampus programming is taking place live and online. Instructions will be sent to those who sign up on connect to the session. Learn more about our response to COVID-19.
*NewCampus classes and events are not webinars.