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Workshop

How to hack media and PR for marketing to build a brand

How you can get your story told

Yuliya Belyayeva
Founder @ Peer

Getting into the news is a skill you need to learn like any other.

This workshop will teach you the fundamentals of a successful press outreach campaign, the hard skills of mastering "core messaging" for your own or your company's brand, and how it all folds into your overall marketing and communication strategy.

Key takeaways

1. Overview of the changing media landscape and what it means for you

2. Convert your background and skills (or your company's mission and progress) into a cohesive narrative and messaging points

3. Build a successful press outreach machine as part of your marketing and communications strategy

What to expect
Workshop

A concise workshop designed to up-skill you within a hour and a half. There will group exercises, feedback sessions and case studies carefully curated for the experience.

Global expert
Learn from an international expert via video streaming, no matter where they are in the world.
Small class size
No more than 13 people will be in your class to ensure quality of discussion and engagement.
Conveniently located
This class will be hosted in an inspiring room at one of our coworking space partners located in the CBD.

Yuliya started her career on the Obama 2012 campaign and has worked on the communication team for Vice President Biden's team for the Inauguration. She has advised Fortune 50 companies and start-ups on crisis, corporate affairs and strategic media campaigns while at Edelman in Washington, D.C. and NY offices.

More recently, she was the Head of Marketing & Growth of an acquired fintech start-up.

She's now a founder of Peer, a platform closing the gender/diversity gap in media coverage.

Marketing
A learning membership
Our learning experience is designed for building a lifelong learning habit rather than one-off classes. We believe in exploring a variety of topics and fresh perspectives, class by class and delivered in just one membership.
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NewCampus helps you stay relevant and curious in our ever-changing world with small group discussion-led classes, workshops and unique offline community events, all under one membership curated just for you.

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What our colearners are saying

"I believe in sharing knowledge, as a class host and as a colearner. At NewCampus, you get a one-of-a-kind learning journey, and the opportunity to tap into new perspectives."
Guzman Gonzalez
Go to Market & Change Program Manager at Dentsu Aegis Network
“NewCampus is where I go to feed my curiosity and refresh my mind after a long day at work.”
Abigail Khor
CRM Manager at Style Theory
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FAQs

How do I sign up for a NewCampus membership?

You can sign up for a NewCampus membership here. Upon successful checkout, you can start booking our classes to your heart's content.

What’s included in a NewCampus membership?

A NewCampus membership will give you:

  • Membership access to daily classes at our campus, delivered by industry experts and entrepreneurs from around the world via live streaming. Our formats include dialogues, workshops, firesides, AMAs and more.
  • Invitations to in-person events, networking opportunities and social nights. Our recent community events have included learning festivals, film screenings and more.
  • Learning and curriculum that scales with the news. Make the changing world your competitive advantage as you hear from organisations and people shaping our futures.
  • Global expertise through a curated pool of entrepreneurs and industry leaders at the forefront of their fields.
  • Perks both for the personal and professional you.

Sound like your cup of tea? Get started today and make learning part of your life.

Where is your campus located?

In Singapore, our campus is located at various coworking spaces.
If you’re interested in learning about our Dubai campus or upcoming campuses, let us know here.

Where can I browse and book classes?

When your membership starts, you will get access to a membership account where you’ll be able to browse and book classes.

How much does my membership cost?

In Singapore, a NewCampus membership will be:
- S$ 79 a month  (up to 2 classes a month)
- S$ 129 a month (up to 4 classes a month)
- S$ 149 a month (unlimited classes)

What if I want to cancel my membership?

You can cancel your membership at any time, no strings attached. If you cancel your subscription, you will retain access to your membership benefits until the end of your current billing cycle. Let us know by sending an email to hey@newcampus.co or giving us a shout in the chatbox located in the bottom righthand corner of this page.

You are advised to give at least 2 weeks notice prior to your next billing date in order to not get charged for an extra month.

Will I have access to other NewCampus content and events if I am not a member?

Only NewCampus members will receive access to our daily classes, workshops and exclusive in-person events. We’re adding new formats, offerings and products everyday. However, non-members are also encouraged to sign up to our newsletter! Occasionally we run community-wide events, so don’t miss out.

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