Workshop

Hey, no need to be pushy! Nudge instead. A primer to understanding and applying behavioural insights

Demystify what behavioural insights are, what it means, and how companies are using it

Chun Win Ee
Innovation, Behavioural Science & Strategic Design Consultant

Governments in Singapore and UK have used in their policies. A certain Donald Trump famously used it in his electoral strategy to influence votes in his favour. It's been controversial, one thing is for certain: Behavioural Insights is a powerful tool.

In this workshop, we demystify what behavioural insights is, behind all the hoo-ha. You will be introduced to the field of behavioural insights - what it is, what it encompasses, how companies (Uber, Facebook) and governments (UK, Singapore) have been using it.

Key takeaways

1. What are behavioural insights and how can we apply them

2. A simple framework of commonly-used principles of behavioural insights

3. A systematic and structured method to identify target behaviours and change them

What to expect
Workshop

A concise workshop designed to up-skill you within a hour and a half. There will group exercises, feedback sessions and case studies carefully curated for the experience.

Global expert
Learn from an international expert via video streaming, no matter where they are in the world.
Small class size
No more than 13 people will be in your class to ensure quality of discussion and engagement.
Conveniently located
This class will be hosted in an inspiring room at one of our coworking space partners located in the CBD.

He is a freelancer that does innovation, behavioural science and strategic design consulting. His love of behavioural science and psychology started when he was a teenager, when he read a book called "Predictably Irrational" by Dan Ariely. It exposed him to the beautifully paradoxical creatures that we all are - rational and irrational, sometimes wickedly brilliant yet sometimes also amazingly absentminded.

Psychology
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In Singapore, our campus is located at various coworking spaces.
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