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Workshop
Hey, no need to be pushy! Nudge instead. A primer to understanding and applying behavioural insights
Demystify what behavioural insights are, what it means, and how companies are using it
Chun Win Ee
Innovation, Behavioural Science & Strategic Design Consultant
Governments in Singapore and UK have used in their policies. A certain Donald Trump famously used it in his electoral strategy to influence votes in his favour. It's been controversial, one thing is for certain: Behavioural Insights is a powerful tool.
In this workshop, we demystify what behavioural insights is, behind all the hoo-ha. You will be introduced to the field of behavioural insights - what it is, what it encompasses, how companies (Uber, Facebook) and governments (UK, Singapore) have been using it.
Key takeaways
1. What are behavioural insights and how can we apply them
2. A simple framework of commonly-used principles of behavioural insights
3. A systematic and structured method to identify target behaviours and change them
What to expect
Workshop
A concise workshop designed to up-skill you within a hour and a half. There will group exercises, feedback sessions and case studies carefully curated for the experience.
Global expert
Learn from an international expert via video streaming, no matter where they are in the world.
Small class size
No more than 13 people will be in your class to ensure quality of discussion and engagement.
Conveniently located
This class will be hosted in an inspiring room at one of our coworking space partners located in the CBD.
He is a freelancer that does innovation, behavioural science and strategic design consulting. His love of behavioural science and psychology started when he was a teenager, when he read a book called "Predictably Irrational" by Dan Ariely. It exposed him to the beautifully paradoxical creatures that we all are - rational and irrational, sometimes wickedly brilliant yet sometimes also amazingly absentminded.
Psychology
A learning membership
Our learning experience is designed for building a lifelong learning habit rather than one-off classes. We believe in exploring a variety of topics and fresh perspectives, class by class and delivered in just one membership.
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What our colearners are saying
"I believe in sharing knowledge, as a class host and as a colearner. At NewCampus, you get a one-of-a-kind learning journey, and the opportunity to tap into new perspectives."
Guzman Gonzalez
Go to Market & Change Program Manager at Dentsu Aegis Network
“NewCampus is where I go to feed my curiosity and refresh my mind after a long day at work.”
Abigail Khor
CRM Manager at Style Theory
FAQs
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You can purchase a NewCampus membership here. Upon successful checkout, you can start booking our classes to your heart's content. Easy!
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A NewCampus membership will give you:
- Membership access to daily classes at our campus, delivered by industry experts and entrepreneurs from around the world via live streaming. Our formats include dialogues, workshops, firesides, AMAs and more.
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Where is your campus located?
In Singapore, our campus is located at various coworking spaces.
If you’re interested in learning about our Dubai campus or upcoming campuses, let us know here.
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How much does my membership cost?
In Singapore, a NewCampus membership will be:
- S$ 79 a month (up to 2 classes a month)
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You are advised to give at least 2 weeks notice prior to your next billing date in order to not get charged for an extra month.
Will I have access to other NewCampus content and events if I am not a member?
Only NewCampus members will receive access to our daily classes, workshops and exclusive in-person events. We’re adding new formats, offerings and products everyday. However, non-members are also encouraged to sign up to our newsletter! Occasionally we run community-wide events, so don’t miss out.
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