Governments in Singapore and UK have used in their policies. A certain Donald Trump famously used it in his electoral strategy to influence votes in his favour. It's been controversial, one thing is for certain: Behavioural Insights is a powerful tool.
In this workshop, we demystify what behavioural insights is, behind all the hoo-ha. You will be introduced to the field of behavioural insights - what it is, what it encompasses, how companies (Uber, Facebook) and governments (UK, Singapore) have been using it.