Where to start in the growth hacking process
Growth hacking is a process most teams want and need, yet the knowledge on how to do it right is difficult to find. It’s not a magical solution to problems either. But, done right and aligned with your company’s vision and goals, it can help you find the largest customer segment that wants your service or help optimize almost any funnel you have. If you have zero knowledge to intermediate skills about growth hacking, then this is the right course for you.
1. Key metrics for growth
2. How to track success
3. How to do rapid experimentation and find your best customer
An interactive session on a selected topic. There will be a short presentation followed by an open discussion to share ideas and opinions.
Ryan teaches the ‘less is more’ approach to analytics for growth. You only can really track up to three key metrics for success and up to five waterfall metrics as a % of those metrics. He focuses on brainstorming all the ways to track, analyze, and improve on each and every funnel or flywheel in your business. His approach is easy to understand, down to earth, and practical. With over seven years of working with 250 startups, he is a great resource for any team.
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