A peek into the fundamentals of a B2B sales and marketing funnel
Learn about the fundamentals of the B2B sales and marketing funnel (from traffic to a marketing qualified lead and then a customer) as well as the steps in a buyer's journey. Understand how to map out this funnel, break it down and maximize its efficiency through this class.
1. How to build a B2B marketing funnel from scratch
2. Learn what metrics to measure
3. Map out and align sales and marketing teams against the funnel
An interactive session on a selected topic. There will be a short presentation followed by an open discussion to share ideas and opinions.
Katrina is currently managing the 500 Startups x Petronas B2B accelerator in Kuala Lumpur. Her experience is primarily in B2B marketing at software companies like HubSpot, TradeGecko, Saleswhale and ScanTrust.
NewCampus helps you stay relevant and curious in our ever-changing world with small group discussion-led classes, workshops and unique offline community events, all under one membership curated just for you.
You can sign up for a NewCampus membership here. Upon successful checkout, you can start booking our classes to your heart's content.
A NewCampus membership will give you:
Sound like your cup of tea? Get started today and make learning part of your life.
In Singapore, our campus is located at various coworking spaces.
If you’re interested in learning about our Dubai campus or upcoming campuses, let us know here.
When your membership starts, you will get access to a membership account where you’ll be able to browse and book classes.
In Singapore, a NewCampus membership will be:
- S$ 79 a month (up to 2 classes a month)
- S$ 129 a month (up to 4 classes a month)
- S$ 149 a month (unlimited classes)
You can cancel your membership at any time, no strings attached. If you cancel your subscription, you will retain access to your membership benefits until the end of your current billing cycle. Let us know by sending an email to email@example.com or giving us a shout in the chatbox located in the bottom righthand corner of this page.
You are advised to give at least 2 weeks notice prior to your next billing date in order to not get charged for an extra month.
Only NewCampus members will receive access to our daily classes, workshops and exclusive in-person events. We’re adding new formats, offerings and products everyday. However, non-members are also encouraged to sign up to our newsletter! Occasionally we run community-wide events, so don’t miss out.