About this session
Learn about the fundamentals of the B2B sales and marketing funnel (from traffic to a marketing qualified lead and then a customer) as well as the steps in a buyer's journey. Understand how to map out this funnel, break it down and maximize its efficiency through this class.
By the end of this class you will be able to:
1. How to build a B2B marketing funnel from scratch
2. Learn what metrics to measure
3. Map out and align sales and marketing teams against the funnel
This class is for:
Livestreamed to your living room
All NewCampus programming is taking place live and online. Instructions will be sent to those who sign up on connect to the session. Learn more about our response to COVID-19.
*NewCampus classes and events are not webinars.