A peek into the fundamentals of a B2B sales and marketing funnel
Learn about the fundamentals of the B2B sales and marketing funnel (from traffic to a marketing qualified lead and then a customer) as well as the steps in a buyer's journey. Understand how to map out this funnel, break it down and maximize its efficiency through this class.
1. How to build a B2B marketing funnel from scratch
2. Learn what metrics to measure
3. Map out and align sales and marketing teams against the funnel
An interactive session on a selected topic. There will be a short presentation followed by an open discussion to share ideas and opinions.
Katrina is currently managing the 500 Startups x Petronas B2B accelerator in Kuala Lumpur. Her experience is primarily in B2B marketing at software companies like HubSpot, TradeGecko, Saleswhale and ScanTrust.
NewCampus helps you stay relevant and curious in our ever-changing world with small group discussion-led classes, workshops and unique offline community events, all under one membership curated just for you.
Learn how to command a room with this workshop
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Learn the key points in prioritisation
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