Learn how to build an effective sales and marketing funnel by applying the Pirate Metrics framework, commonly used by startups. First introduced by Dave McClure (ex-PayPal, ex-500 startups one of the top global accelerators), this framework is designed to achieve growth in sales and marketing by tracking their customer journey through a funnel with 5 key stages: Acquisition, Activation, Retention, Referral & Revenue. AARRR!