Why and how you should start creating content
In today's world, there’s just too much noise out there jostling for the same attention and competing for the same market. As people increasingly rely on relationships to make purchase decisions, trusted thought leaders, often considered as experts in their fields, naturally become more important to a business. As credible source of information, their opinions carry a lot of weight. In this workshop, you will get to develop your content creation blueprint to achieve business success.
1. 3 key reasons why you need to create content
2. Identifying your niche and developing your content
3. Finding your sweet spot for content creation
A concise workshop designed to up-skill you within a hour and a half. There will group exercises, feedback sessions and case studies carefully curated for the experience.
Phoon Kok Hwa is a Publisher at Candid Creation Publishing, an award-winning and leading bilingual independent publishing house, where he has spent the last 15 years coaching aspiring authors to get their books published. Kok Hwa speaks regularly on publishing topics in various organizations and has been interviewed on TV, radio and newspaper to share his insights on publishing. Kok Hwa is also a trainer, facilitator and the 1st Professional Action Learning Coach in Asia.
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