A step-by-step process to behavioural design
Behavioural Design is the practice of creating behaviour change by applying the latest insights from psychology, behavioural science, and behavioural economics. In this workshop, you will learn the fundamentals of behavioural design and how you can begin to use them in creating better user-centered products and services. Whatever good you want to accomplish in the world, in the end you must understand how to change behaviour. This is your chance to learn how.
1. Introduction to the behavioural design field from a world-leading expert
2. Learn the three core principles of achieving behaviour change at scale
3. Practical insights for creating better solutions using behavioural design
A concise workshop designed to up-skill you within a hour and a half. There will group exercises, feedback sessions and case studies carefully curated for the experience.
Samuel Salzer is a world-leading expert in creating habit-forming products and services. Previously a habit coach, he has through his work helped thousands of people around the world to become their best selves using insights from psychology and behavioral science research. At the forefront of the emerging field of Behavioral Design, Samuel is also a frequent keynote speaker and author of the book “Nudging in practice - Helping organizations make it easy to do the right thing”
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In Singapore, a NewCampus membership will be:
- S$ 79 a month (up to 2 classes a month)
- S$ 129 a month (up to 4 classes a month)
- S$ 149 a month (unlimited classes)
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