Wei Choon Goh and He Ruiming

Co-Founders at The Woke Salaryman


Wei Choon Goh and He Ruiming are the co-founders at The Woke Salaryman, a personal finance blog that helps Singaporeans make better financial and life choices through their educational webcomics.

The duo were previously content creators at Mothership, Singapore's most popular social news website, and they started The Woke Salaryman as a side hustle in April 2019 after one of their webcomics went viral. Today, The Woke Salaryman commands around 200,000 followers on Facebook and Instagram.

Through their accessible webcomics, the masterful copywriters break down complex and seemingly boring topics of the financial and economic world for the curious. Rui Ming writes the stories, Wei Choon illustrates, and sometimes they do both.

Ultimately, they believe that when people are financially stable, they are more able to make rational and wiser decisions. Not just for themselves, but for society.

Ask Wei Choon and Ruiming about how their blog went viral with one webcomic, how they juggle between their freelancing responsibilities and their side hustle, and of course, any financial advice you need.

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