Head of Country Marketing at Grab
Sulin Lau is the Regional Head of Country Marketing at Grab, a leading ride-hailing platform in Southeast Asia. Since Grab was launched in 2012, the tech company has evolved to serve the everyday needs of Southeast Asians—in transport, parcel services, food delivery, mobile payments, and more.
Holding a Bachelor of Science degree in Government & Economics from London School of Economics and Political Science, Sulin believes that the emotional lure of stories can be complemented with practical applications of science to be creative at marketing.
Not many know that Sulin dreamed of becoming a journalist, but Sulin found a calling in advertising and marketing . She has previously worked for marketing agencies such as Ogilvy, where she was the Kuala Lumpur managing director, and before that as a planner at DDB Asia.
In March 2019, Sulin left Facebook to join Grab, where she now leads the super-app's brand and marketing teams across seven countries. Previously at Facebook, Sulin was the Head of Agency Partnership and helped Facebook's agency partners grow their businesses and scaled education for the latest products and tools on Facebook and Instagram.
Outside of work, Sulin likes to spend her free time dog-fostering, teaching, doodling, and writing.