Chief Marketing Officer for Greater Asia at HP
Foo Siew Ting is currently the Chief Marketing Officer for Greater Asia at Hewlett-Packard Inc (HP). At HP, Siew Ting is focused on building HP as a global brand with a local soul, combining data and emotional connections to engage consumers effectively.
With over two decades of marketing experience, Siew Ting has led regional marketing teams in brands such as Unilever, Mars, Diageo, and Fonterra. Her marketing campaigns have gained global recognition for being impactful as she draws on big data and authentic stories of local markets to connect with customers.
In 2019, she helped HP create a societal movement to transcend the stereotypes of women through their #FollowYourTrueVoice campaigns, starting with Japan. Launched on International Women’s Day that year, the campaign created broad awareness with the use of newspaper advertisements, a campaign video featuring the Japanese celebrity Nana Eikura, and digital banner ads.
During her 10 years in Diageo, Siew Ting has successfully repositioned global brands—such as Johnnie Walker, Smirnoff, and Guinness—that are not just known as global icons but also representative of progressive lifestyles, culturally relevant, and favored by millennials.
Siew Ting is a firm believer in promoting diversity through inclusivity, especially with regards to women and youth. Her marketing leadership and campaigns she led have won her multiple industry awards.
Talk to Siew Ting about how we can champion diversity and inclusion, improve people's lives with technology, and the best practices to promote cultures of authenticity, trust and empathy.