Sang Shin

Director, Digital Innovation at Temasek


Sang Shin is currently the Director of Digital Innovation at Temasek where he created HyperX, one of the world's first hackathon-cum-accelerator focused on sustainability and provides startups a pipeline to materialise raw ideas up till the Series A stage.

In 2013, Sang co-founded Been, Inc. and developed the world’s first and only mobile app, Been Choice, that enabled users to monetise and take control of their personal data and privacy, blocking personal data collection and advertising from all mobile websites and mobile apps on iPhones.

However, after the Been Choice app was banned by Apple due to the disruptive threat it posed to the digital advertising industry, Sang decided to move to Singapore to help develop the regional startup ecosystem in Asia.

Talk to Sang about his challenges founding Been, his experiences at Temasek, and the importance and urgency of sustainability today.

Fun fact: Sang has a retirement fund in the form of a museum-worthy collection of sneakers.

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