Head of Singapore Brand Strategy at TikTok
Evgeni Atanasov leads the brand strategy for TikTok For Business at TikTok. Catered for advertisers, TikTok for Business is designed to give brands the solutions to be creative storytellers and meaningfully engage with the TikTok community.
As an advertising and digital marketing expert himself, Evgeni is driven to bring a positive impact to businesses with advertising techniques and strategies and build strong partnerships.
Currently based in Singapore, Evgeni has led marketing teams across Japan and the Asia Pacific at the planning-led media company, PHD, as well as having led large-scale customer sales teams across Asia at Google.
Working with such notable brands and clients over the past six years has shown Evgeni to be adept with brand advertising, media planning, and performance advertising.
Outside of work, Evgeni likes watching movies, hitting the gym, and documenting his life experiences on his TikTok.