Dione Song

Chief Operating Officer at Love, Bonito


Dione Song is the Chief Commercial Officer at Love, Bonito, the largest womenswear brand in Asia. At Love, Bonito, Dione spearheads the strategy, performance, and innovation of Love, Bonito and manages most of the functional teams.

What started out as a blog shop in 2006, Love, Bonito is now a 250-strong regional business, whose ambition is to become the Asian female brand of the future: thoughtful, considerate, and representative of the ‘new female retail’. Today, the women's lifestyle brand has 15 stores across the region, supported by more than 250 staff.

At Love, Bonito, Dione is responsible for driving the growth and strategy for global expansion, through fundraising, overseeing the brand's performance, and innovation. In under 3 years, Dione helped Love, Bonito secure close to US$15 million and grew its revenue by three times between 2016 and 2018.

Prior to Love, Bonito, Dione led the e-commerce and digital marketing teams of Sephora Digital for the Australia and New Zealand region. She also was the managing director at Zalora, building the Singapore, Hong Kong and Taiwan businesses.

Outside of work, Dione is passionate about female empowerment, workplace diversity, youth development, and being part of conversations and initiatives that enable communities and do good for the greater society.

Talk to Dione Song about how Love, Bonito grew from a passion project to an international business, her vision for her team and consumers, or her path to profitability in the e-commerce and fashion industry!

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