Chun Win Ee

Innovation, Behavioural Science & Strategic Design Consultant


He is a freelancer that does innovation, behavioural science and strategic design consulting. His love of behavioural science and psychology started when he was a teenager, when he read a book called "Predictably Irrational" by Dan Ariely. It exposed him to the beautifully paradoxical creatures that we all are - rational and irrational, sometimes wickedly brilliant yet sometimes also amazingly absentminded.

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